I HELP BRANDS
FIND THEIR VOICE,
POSITION, AND
VISUAL IDENTITY.
A Creative & Advertising Director,
Brand Strategy & Design Leadership
Alsim Mamedov
Ideas become memorable
when strategy and emotion align
Built through brands, teams, and meaningful creative work
I’ve worked across advertising, packaging, branding, digital design, and large-scale creative production — leading teams, building brand identities, and delivering projects across the UAE, Turkey, Indonesia, and Russia.
My journey began as a junior designer and evolved into executive leadership as a company CEO. Along the way, I gained not only creative and business expertise, but also the adaptability, strategic thinking, and ambition to keep building what comes next.
From Concept to Execution
A selection of projects spanning branding, digital experiences, creative direction, and business-focused design solutions.
My Professional Path
From Design to Leadership
1
Designer
in advertising agencies
Moscow, Russia | 10.2007 – 08.2013
Gained versatile experience across multiple creative agencies in branding, advertising, and production design.
Learned to work under tight deadlines, applying typography, color theory, and layout skills effectively.
THE BEGINNING
2
Creative Designer
Rusklimat
Moscow, Russia | 08.2013 – 11.2015
NEW CHALLENGES
Worked on visual materials for major HVAC brands, including Electrolux and Boneco, creating packaging, catalogs, POS assets, and branding materials that strengthened retail presence and product visibility.
Collaborated with brand managers to ensure consistency across all touchpoints while handling complex, fast-paced creative tasks that earned internal recognition.
3
Head of Advertising & PR
MosStroyEkonomBank
Moscow, Russia | 10.2007 – 08.2013
LEADERSHIP BEGINS
Managed the full cycle of advertising, PR, and communication design for a major retail bank in Moscow, overseeing campaigns, media materials, branch branding, and customer-facing communications across print, digital, outdoor, and in-office environments.
Led the launch of five new service branches, coordinating design production, contractors, vendors, and advertising budgets while optimizing processes and delivery timelines through supplier negotiations and operational management.
4
Head of Design & Marketing
Fasco
Moscow, Russia | 12.2015 – 12.2020
NEW MARKET
Built and led an in-house design department that unified retail, wholesale, and network marketing under a consistent visual strategy.
Directed the rebranding of more than 700 product SKUs, launched an integrated B2B e-commerce platform, and supervised flagship branding projects, improving both operational efficiency and customer retention.
KEEP MOVING FORWARD
5
Head of Design & Internet Communications
TradeLock
Moscow, Russia | 01.2021 – 05.2021
Led the rebranding of the FUARO product line, developing packaging systems and visual standards for more than 200 SKUs.
Created the UX/UI concept for a new B2B platform and directed creative campaigns and premium web design projects for brands including PUNTO, Armadillo, and Armadillo SmartLock, strengthening brand identity and user experience.
6
NEW COUNTRY
Creative Director / Marketing Executive
uScovery DMCC
Dubai, UAE | May 2021 – Apr 2024
Defined and executed the global creative strategy across exhibitions, digital platforms, and product branding initiatives, leading campaigns for major industry events such as GITEX, Dubai Airshow, and Eurasia Rail.
Managed in-house creative operations, launched multiple corporate and product websites, and coordinated cross-functional teams to align brand positioning, improve production efficiency, and support international business growth.
REGIONAL
GROWTH
7
Chief Executive Officer | Regional Director
Unitsky Nusantara Technologies
Jakarta, Indonesia | April 2024 – April 2026
Established and launched the company’s operations in Indonesia, managing legal registration, operational setup, team building, and internal processes.
Represented the company at industry events and business meetings, developed partnerships with government and private sector organizations, oversaw local marketing activities, and managed financial reporting and operational accountability for the regional office.
